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The world is moving increasingly online all the time. This effect was already in place when the pandemic started, but the pandemic only accelerated it. Maybe that is why the market for web design services is worth more than $40 billion every year just in the United States!
As business continues to move online, knowing how to a hire web designer that can increase your customer acquisition and service is a key skill for managers and owners to develop. You will want to know how to hire responsive web designers that can design your web pages according to your exact specifications and add value that you didn’t know was possible.
On the other hand, many people compare Wix vs Squarespace vs WordPress and other do-it-yourself web design systems. Many people have enjoyed success with them. Could they be the right choice for you?
At the end of the day, making the right decision depends a lot on each person’s specific situation. Read on to learn about some of the benefits you can enjoy by hiring a web designer as well as why you might want to design your website yourself!
1. A Professional Web Designer Often Provides SEO
One of the great things about working with a professional web designer is that they are often familiar with search engine optimization. Professionals in the space of web design often end up bringing supplementary skills to the table. These supplementary skills often tend to be the ones that provide the most value for clients.
Search engine optimization is one of the most valuable things that your website can receive. These days, there is so much content on the internet that almost everybody goes to a search engine first rather than to any specific website directly.
As a result, most people end up finding businesses because of their SEO. Google uses complicated algorithms to decide which web pages will rank higher when people search for them on the Internet.
There are other search engines, but Google has the vast majority of the market share. On top of that, there are a lot of similarities between the algorithms of Google and of other search engines. Therefore, if you end up well ranked on Google, you will probably end up well ranked on every search engine.
Almost nobody looks beyond the first page of search engine results. If your company is ranking on the second page or lower, then you will have almost no organic growth through search engines at all.
Even if you are on the front page of Google search engine results, if you are too far down, you will be missing most of the organic growth you could be enjoying. Almost everybody ends up picking one of the top three results on the front page.
Remember, SEO Is Permanent
Another great thing about SEO is that it lasts forever. One of the main competitors to SEO is paid ads. However, you have to pay for these ads constantly in order to receive benefits from them.
In contrast, the SEO that a professional web developer will probably implement on your website will provide benefits forever after. Months and years down the line, your company will still be showing up higher on search engine results due to the search engine optimization that a great web developer will include in their services.
If you have ever wondered “Should I hire a web designer?”, then you might also ask yourself if you would benefit from SEO. Hopefully, that helps the next time you are wondering “Do I need a web designer?”
2. Hiring a Web Designer Means Getting Site Hosting as Well
Professional web designers will generally give you the option of web hosting. That means that you will be able to register a domain name. You can figure this out on your own if you like, but if you hire a professional web developer, they will be able to manage the process for you.
Even if you already acquired a domain name in the past, you might be interested in changing it. You might not be familiar with the easiest ways to do so. Once again, a professional web developer can help you manage the process as smoothly as possible.
3. Developing a Website With a Professional Can Allow for Easy Changes
One of the great things about professional web developers is that they will often commit from the beginning to make a certain number of changes to the website if you request them. The more precise you are about the way you want your website to look in advance, the more likely it is to resemble what you have imagined. However, there is always a reasonable chance that something will not be exactly the way you want it.
This is even more likely to happen when there are details that you did not think to specify before your web developer made the website. Fortunately, you can ask your web developer to make a number of changes to the website so that it looks the way you want it to.
Alternatively, a web developer can give you access to the website. At this point, you will be able to change anything you need to on your own. You might think that this is basically the same as designing your own website.
However, there is often a huge difference between refining something already created instead of creating something completely from scratch. You will probably find it pretty easy to make improvements to a website that a professional has created for you.
On the other hand, you would probably have a lot of difficulties making a website from scratch. This is especially true if you have never made a website before. Even if you have, there is a good chance that you will not be aware of all the different ways to improve a website that a professional web developer will know about.
4. You Can Include Social Implementation on Your Website Design
Some people ask “Are web designers still needed?” After all, you can technically make a website yourself. However, will you know how to integrate your website with social media?
These days, the more a business can be on social media, the better. Almost the whole world is on social media, so savvy businesses know to go where the audience is.
Unfortunately, there are so many popular social media sites that it can be a hassle to manage a separate page for all of them. Nonetheless, that is exactly what a lot of businesses do. The benefits of keeping up-to-date on social media are simply too great to ignore.
However, you can enjoy those benefits more easily. A great web developer can integrate social media onto your platform. This can provide you with a few advantages.
First, you would be able to keep track of everything on your social media pages from your website. On top of that, you can make sure that people who visit your website can easily find your social media pages.
Lastly, you can set up your website to keep track of who visits your social media pages. All of this can help you with your branding as well.
That takes us to the 3 reasons you might not want to hire a web developer.
1. Hiring a Web Developer Can Be More Expensive
Of course, hiring a web developer will be more expensive than doing the job yourself. It is ultimately up to you to decide if the cost is worth it. In most cases, it will be.
The great thing about a professional website is that it pays dividends in the future. Once your website is looking good, it will continue to impress visitors for years to come.
2. Not Every Web Developer Will Work as Quickly as You Want Them To
Professional web developers have many clients. They have to manage their time. That can mean that they will not always build your website as fast as you would like.
If you absolutely need a website as soon as possible, you will probably have to pay extra. The alternative is to make it yourself.
3. You May Not Be Able to Customize as Much as You Would Yourself
Most web developers use a set of techniques to create quality websites. They may not be prepared to do absolutely everything you might want them to. When you make a website yourself, you can customize it however you want.
It can seem daunting to figure out whether or not you should have a web designer for your particular situation. However, if you end up choosing a web designer that does great work for you, it will be worth much more than the time and effort you put into making that decision.
Hire a Web Designer That Work for Your Needs
We hope that you were able to find something useful in this article on some of the most important things that you should be considering when you are deciding whether or not to hire a web designer. This can be a difficult decision, but making the right choice is an investment that will pay off many times over.
To learn more about what the right web designer might be able to do for you, feel free to reach out and get in touch with us here at any time!