Key Takeaways:
- Your healthcare website probably collects protected health information and you may not realize it. A contact form that asks “what brings you in?” or an appointment request that includes a condition selection creates PHI the moment a patient hits submit. Under HIPAA, that data must be encrypted, transmitted securely, and stored on compliant systems — and every vendor that touches it must sign a Business Associate Agreement. Most healthcare practice websites don’t meet these requirements. The penalties start at $137 per violation and can exceed $2 million annually, but the more immediate risk is a data breach that destroys the patient trust your practice depends on.
- HIPAA compliant website design isn’t as complicated or expensive as the technical guides make it sound — but it does require specific decisions about hosting, forms, tracking tools, and vendor agreements that your web designer needs to get right from the start. This guide explains every requirement in plain language, written for the practice owner who makes the decisions, not the developer who implements the code. You don’t need to understand encryption protocols. You need to understand what questions to ask, what the costs look like, and how to evaluate whether your current site puts your practice at risk.
- Most healthcare practices also face a separate compliance requirement they don’t know about: the May 2026 HHS deadline requiring WCAG 2.1 AA web accessibility for providers receiving federal funds, including Medicare and Medicaid. HIPAA protects patient data. Accessibility ensures all patients — including those with disabilities — can actually use your website. Both are legally required for most practices. Both can be addressed in the same website build. And almost no web designer covers both.
You built a website for your practice. Maybe your office manager put it together. Maybe an agency built it a few years ago. It looks professional — your services are listed, your providers have bios, patients can find your hours and location.
But somewhere on that site, there’s a contact form. It says something like “Tell us about your concern” or “Reason for visit.” And every time a patient types their name, their phone number, and a description of their health issue into that form and clicks submit, your website is collecting protected health information under federal law.
If that form data travels through a standard email server, if your website sits on regular shared hosting, if your web designer never signed a Business Associate Agreement — your practice is exposed. Not theoretically. Legally.
HIPAA compliant website design isn’t optional for healthcare practices that interact with patients online. And in 2026, with online scheduling, patient intake forms, and telehealth becoming standard, virtually every healthcare website interacts with patients online.
This guide covers what HIPAA actually requires for your website, what it costs, how it works on WordPress, and what questions to ask the person who builds or maintains your site. It’s written for practice owners and office managers — the people who make the decisions — not for developers or compliance officers.
Does Your Website Actually Need to Be HIPAA Compliant?
The short answer: if your website collects any information that could identify a patient and connect them to a health condition or healthcare service, HIPAA applies.
The longer answer requires understanding what counts as protected health information on a website — because the definition is broader than most practice owners realize.
What Counts as PHI on a Website
Protected health information is any individually identifiable information related to a person’s health, healthcare, or payment for healthcare. On a website, that includes the obvious — medical records in a patient portal, intake forms with health history, prescription requests.
But it also includes combinations of information that seem harmless on their own. A patient’s name plus their appointment request for a dermatology consultation is PHI. A phone number plus a message saying “I’d like to discuss my anxiety medication” is PHI. Even a simple contact form becomes a PHI collection point if the form fields allow or encourage patients to describe their health concerns.
In December 2022, the Department of Health and Human Services significantly expanded what qualifies as PHI in digital contexts. Under the updated guidance, even IP addresses and device identifiers collected through tracking technologies can constitute PHI when collected on a healthcare website — because the combination of “this device visited a page about addiction treatment services” creates an identifiable health connection. This has major implications for Google Analytics, marketing pixels, and other tracking tools that most websites use without a second thought. We’ll cover that specifically later in this article.
When HIPAA Might Not Apply to Your Website
If your website is purely informational — no forms, no patient portal, no scheduling, no chat, no way for patients to submit any information — HIPAA website requirements may not apply. You’re essentially running a digital brochure.
But the line is thin. Even a “Request an Appointment” button that opens an email with a subject line containing your practice name and the patient’s email address creates a potential PHI pathway. In practice, if you’re a healthcare provider with a website, it’s safer to assume compliance matters and build accordingly. The cost of compliance is manageable. The cost of getting it wrong is not.
The Key Requirements for HIPAA Compliant Website Design
Let’s walk through each requirement in plain language. You don’t need to implement these yourself — that’s your web designer’s job. But you need to understand them well enough to evaluate whether your current site meets them and whether your web partner is getting them right.
Encryption — The Foundation
Every page on your healthcare website needs to be served over HTTPS — the “S” stands for secure, and it means data traveling between the patient’s browser and your website is encrypted. Not just the pages with forms. Every page.
This requires an SSL certificate, which most modern hosting providers include. But for healthcare, a basic free SSL certificate may not be sufficient depending on your compliance posture. Extended Validation (EV) certificates provide stronger validation and are recommended for sites handling PHI.
Encryption also applies to data at rest — meaning the information stored in your website’s database or your form submission records. If a patient fills out an intake form and that data sits in a standard WordPress database on standard hosting, it’s not encrypted at rest. A breach of that database exposes everything.
Think of encryption this way: it’s a lock on the pipeline between your patient and your records. Encryption in transit locks the pipeline while data is moving. Encryption at rest locks the vault where data is stored. HIPAA requires both.
HIPAA Compliant Web Hosting — The Distinction That Matters
This is where most healthcare websites fail, and where the terminology gets confusing.
HIPAA eligible means a hosting provider’s infrastructure can support HIPAA compliance. They have the physical security, the server architecture, and the willingness to sign a BAA. But “eligible” doesn’t mean your website on their servers is compliant. It means the environment is capable of compliance if you configure it correctly.
HIPAA compliant means you’ve actually done the work — you’ve signed the BAA, configured the security settings, implemented access controls, enabled audit logging, and verified that all the pieces are in place.
The analogy: HIPAA eligible is a hotel that has rooms with locks. HIPAA compliant is your room being locked, with only authorized people having the key, a log of everyone who entered, and a security system monitoring for break-ins.
Standard shared hosting providers — GoDaddy, Bluehost, HostGator, the services most small business websites use — are NOT HIPAA compliant and will not sign a BAA. If your healthcare practice website sits on standard shared hosting, it doesn’t meet HIPAA requirements for any page that collects or displays PHI.
HIPAA-compliant hosting providers for WordPress include HIPAA Vault, Atlantic.Net, and similar specialized services. They typically cost $100-$300 per month — significantly more than standard hosting, but a fraction of the cost of a single violation.
Business Associate Agreements — The Contract You Cannot Skip
A Business Associate Agreement is a legally required contract between your practice (the “covered entity”) and any vendor that creates, receives, maintains, or transmits PHI on your behalf (the “business associate”).
For your website, you need BAAs with every vendor in the chain that touches patient data. That means your web designer or agency. Your hosting provider. Your form tool provider if forms collect PHI. Your email service if patient form submissions route to email. Any analytics or marketing tools that collect data on patient-facing pages.
The critical detail that many practice owners miss: your web designer’s subcontractors also need BAAs. If your designer uses a freelance developer, a third-party plugin service, or a separate hosting management company — each vendor in that chain that could access PHI needs a signed agreement. Ask your web designer about their subcontractor chain before work begins.
At CMA, we sign a BAA with every healthcare client before the project starts. It’s non-negotiable. Any agency that begins work on a healthcare website without discussing BAAs either doesn’t understand HIPAA requirements or doesn’t take them seriously. Either answer is a problem.
HIPAA Compliant Forms — Where Most Websites Fail
This is the compliance gap we see most often. A practice has a professional-looking website with a contact form or appointment request form. The form data gets emailed to the front desk. The email goes through a standard Gmail or Outlook account. None of this is HIPAA compliant — and every patient submission creates a potential violation.
There are three approaches to handling forms on healthcare websites, ranked from simplest to most complex.
Approach 1: Keep PHI off your website entirely. Design forms that collect only non-clinical data — name, phone number, preferred appointment time, preferred provider. Add a disclaimer: “Please do not include personal health information in this form. A member of our team will contact you to discuss your health concerns privately.” Use dropdown selections instead of open text fields to reduce the chance of patients volunteering clinical details. This is the simplest approach and works for many small practices. Standard WordPress form plugins like Contact Form 7 or WPForms work fine here because no PHI is being collected.
Approach 2: Embed third-party HIPAA-compliant forms. For practices that need to collect health information through their website — pre-visit intake forms, symptom questionnaires, insurance information — embed a HIPAA-compliant form tool. Services like HIPAAtizer, Jotform HIPAA, or FormDr handle PHI on their own compliant servers. The form appears on your website but the data never touches your site’s hosting. Think of it like embedding a YouTube video — it plays on your page, but the video lives on YouTube’s servers. Same concept, but with patient data flowing to a compliant environment. This is the sweet spot for most small-to-midsize practices.
Approach 3: Full HIPAA-compliant form infrastructure on your site. This means your entire website — hosting, database, form processing — is configured for HIPAA compliance. The data stays on your servers. This requires HIPAA-compliant hosting, encrypted databases, comprehensive audit logging, and significantly higher ongoing maintenance. This approach makes sense for practices with patient portals, telehealth integration, or complex EHR connections. Most standalone practice websites don’t need this level of infrastructure.
Access Controls and Audit Logging
HIPAA requires that access to PHI is limited to the people who need it and that all access is tracked.
On your website, this means limiting who has administrative access to the backend. If your office manager, your marketing person, your web designer, and a former intern all have admin passwords to your WordPress site, you have an access control problem. Each person should have only the permissions they need for their specific role. Admin access should be limited to the fewest people possible.
Audit logging means keeping a record of who accessed what, when. If a compliance investigation occurs, you need to demonstrate that you tracked access to any systems containing PHI. WordPress security plugins can provide activity logging, but the logs themselves need to be stored securely and retained for the period your compliance program requires.
Two-factor authentication on all admin accounts is a practical security measure that takes five minutes to implement and dramatically reduces the risk of unauthorized access.
The Google Analytics Problem
This is the compliance issue that surprises most healthcare practice owners — and it’s one of the most important developments in recent years.
The 2022 HHS guidance means that tracking technologies on patient-facing healthcare pages can create HIPAA liability. Google Analytics collects IP addresses, device identifiers, and browsing behavior. On a standard business website, this is routine. On a healthcare website, this combination — “this specific device visited a page about substance abuse treatment” — can constitute PHI.
The practical implications are significant. If your healthcare website runs Google Analytics on patient-facing pages (which it almost certainly does), you may need to reconsider your analytics configuration.
Options include removing Google Analytics from patient-facing pages entirely while keeping it on general marketing pages, configuring GA4 with IP anonymization and restricted data collection (though the compliance sufficiency of this approach is still debated), switching to a HIPAA-compliant analytics alternative, or accepting the residual risk with documented justification and a BAA with Google (Google Cloud offers a BAA, but the scope and applicability to GA4 specifically requires careful evaluation).
This is an evolving area where enforcement is still developing. We recommend discussing your specific analytics setup with a HIPAA compliance advisor. The important thing is knowing the risk exists — most practice owners don’t.
The Requirement Most Healthcare Websites Don’t Know About
HIPAA protects patient data. But there’s a separate, equally important compliance requirement that most healthcare practices haven’t heard about: website accessibility.
The May 2026 HHS Deadline
In May 2024, the Department of Health and Human Services published a final rule requiring healthcare providers receiving federal funds — including Medicare and Medicaid payments — to meet WCAG 2.1 Level AA web accessibility standards by May 2026. That deadline is weeks away as of this writing.
This isn’t a suggestion. Penalties for Section 504 violations can include suspension or termination of federal funding, including Medicare and Medicaid reimbursements. And the legal exposure extends beyond HHS enforcement — over 4,100 ADA website accessibility lawsuits were filed in federal courts in 2024, with 75% targeting organizations with less than $25 million in revenue.
WCAG 2.1 AA standards require that your website is perceivable (content is available to all senses), operable (all functions work via keyboard and assistive technology), understandable (content and navigation are clear), and robust (works across different technologies and browsers). Practically, this means proper heading structure, image alt text, sufficient color contrast, keyboard-navigable forms, screen reader compatibility, and accessible document formats.
HIPAA + Accessibility = Complete Healthcare Website Compliance
HIPAA protects patient data. Accessibility ensures all patients — including the roughly 27% of U.S. adults with a disability — can actually use your website to access that data and your services.
Both are legally required for most healthcare providers. Both can be addressed in a single website build or redesign. And almost no web designer talks about both.
The overlap is real: many HIPAA compliance measures (secure, well-structured forms with clear labels, logical navigation, structured content) also improve accessibility. A website built with both requirements in mind from the start is more efficient and less expensive than retrofitting compliance after launch.
Our guide on accessibility compliance covers the specific WCAG 2.1 AA requirements in detail, including the common accessibility mistakes that create legal exposure and the practical checklist for evaluating your current site.
Overlay Widgets Don’t Work
We need to address this directly because it comes up constantly: accessibility overlay widgets — tools like accessiBe, AudioEye, UserWay, and similar products that promise instant compliance through a toolbar or badge — do not make your website WCAG 2.1 AA compliant.
Courts consistently rule that real accessibility requires fixing issues in the source code: proper heading hierarchy, meaningful image descriptions, correct form labels, sufficient color contrast, keyboard navigation support. An overlay that attempts to patch these issues on the surface without fixing the underlying code fails both in legal defensibility and in actually helping users with disabilities access your content.
At CMA, we build accessibility into the website architecture from the beginning. It’s part of our design and development process, not a layer bolted on at the end. For healthcare websites, this is particularly important — a patient who can’t navigate your appointment request form because it doesn’t work with a screen reader is both an accessibility failure and a patient access failure.
HIPAA Compliant Website Design on WordPress
WordPress is the most widely used CMS for small healthcare practices, and for good reason — it’s flexible, well-supported, and gives you ownership of your content. CMA builds every website on WordPress using Elementor, and we’ve developed specific processes for making WordPress sites meet healthcare compliance requirements.
But WordPress out of the box is NOT HIPAA compliant.
WordPress.org (the self-hosted version most practices use) doesn’t sign BAAs. Standard WordPress hosting isn’t designed for PHI. Standard plugins don’t encrypt data or provide the audit controls HIPAA requires. None of this means WordPress is wrong for healthcare — it means WordPress needs to be configured specifically for healthcare compliance.
The WordPress HIPAA Compliance Stack
Hosting: Move to a HIPAA-compliant WordPress hosting provider that offers a signed BAA, encrypted servers, physical security controls, audit logging, and backup/disaster recovery. HIPAA Vault and Atlantic.Net both offer WordPress-specific HIPAA hosting. Expect $100-$300 per month.
Forms: Implement one of the three approaches we described earlier. For most practices, embedding a third-party HIPAA-compliant form tool (HIPAAtizer, Jotform HIPAA) is the most practical path. The form appears on your WordPress site but handles PHI on the provider’s compliant servers.
Security hardening: Enable two-factor authentication on all admin accounts. Limit user roles — your content editor doesn’t need administrator access. Install a security monitoring plugin that logs all admin activity. Keep WordPress core, themes, and plugins updated — outdated software is the single most common entry point for security breaches.
Ongoing maintenance: HIPAA compliance on WordPress is not a one-time project. Every plugin update is a potential security event. Every new piece of content needs accessibility review. Every new form field needs compliance evaluation. Regular security scans, backup verification, and access reviews are ongoing requirements.
This is why we position website maintenance as a critical service for healthcare practices — not as an upsell, but as a compliance necessity. Our website maintenance checklist covers the full scope of what ongoing WordPress maintenance requires, and our WordPress security post covers the specific hardening measures that protect healthcare sites.
Why We Build Healthcare Websites on WordPress
Despite the additional compliance work WordPress requires, we believe it’s the right platform for healthcare practices — and here’s why.
WordPress gives you ownership. Unlike SaaS website builders where you’re renting space on someone else’s platform, a WordPress site is yours. Your content, your design, your data, your domain — all under your control. For a healthcare practice that needs to maintain long-term compliance and may need to switch hosting providers, development partners, or tools over time, platform ownership matters.
WordPress handles complexity. A simple informational site is easy. But as your practice grows — adding providers, locations, service lines, patient resources, blog content for SEO — WordPress scales with you. Elementor provides the design flexibility to build beautiful, conversion-optimized pages without custom coding. The WordPress ecosystem offers scheduling plugins, SEO tools, accessibility checkers, and thousands of other tools that make your website a genuine business asset.
WordPress dominates SEO. WordPress powers over 40% of the web and has the deepest ecosystem of SEO optimization tools available. For healthcare practices competing for local search visibility — “dentist near me,” “physical therapy Dallas,” “anxiety therapist Coppell” — WordPress provides the SEO foundation that drives patient acquisition. Our local SEO micro markets guide covers how this works for healthcare practices targeting specific geographic areas.
How Much Does HIPAA Compliant Website Design Cost?
Let’s be transparent about costs, because almost nobody in this space is.
The Cost Components
HIPAA-compliant hosting: $100-$300 per month, versus $10-$30 per month for standard hosting. This is the most significant ongoing cost increase from standard web hosting.
Website design and development: $5,000-$15,000 for a custom healthcare practice website, depending on complexity. A simple informational site with compliant forms for a solo practitioner falls at the lower end. A multi-provider practice with detailed service pages, provider profiles, multiple location pages, blog content, and integrated scheduling falls at the higher end. These ranges are consistent with general professional service website costs — the HIPAA-specific additions (compliant hosting configuration, form integration, BAA documentation) typically add $1,000-$3,000 to a standard project.
HIPAA-compliant form tools: $50-$200 per month for embedded third-party solutions like HIPAAtizer or Jotform HIPAA. Some tools offer annual plans at a discount.
SSL certificate: Included with most hosting. Extended Validation certificates, if desired, run $100-$300 per year.
Ongoing maintenance: $200-$500 per month for security monitoring, WordPress updates, plugin management, backup verification, accessibility monitoring, and periodic compliance reviews. This is not optional for healthcare websites — unmaintained WordPress sites are the single biggest vulnerability.
The Cost of Not Being Compliant
HIPAA violation penalties range from $137 to $68,928 per violation, with annual maximums exceeding $2 million. The severity depends on the level of negligence — did you know about the requirement and fail to act (willful neglect), or were you genuinely unaware despite reasonable diligence?
ADA accessibility lawsuits typically settle for $5,000-$50,000+ per case. These lawsuits target healthcare practices frequently because healthcare is both highly regulated and highly personal — the impact of an inaccessible healthcare website on a patient with a disability is immediate and concrete.
Beyond the financial penalties, a breach notification is devastating for a healthcare practice. When you’re required to tell your patients that their health information was exposed because your website wasn’t properly secured, the trust damage is incalculable. Patients choose healthcare providers based on trust. A breach undermines the foundation of that relationship.
The investment perspective: $500-$800 per month in total compliance infrastructure (hosting, forms, maintenance) versus the risk of a single incident that could cost tens of thousands in penalties plus immeasurable reputation damage. For a practice billing $500,000+ annually, compliance infrastructure represents roughly 1-2% of revenue — well within the marketing budget range that research shows healthcare practices typically allocate.
What to Ask Your Web Designer About HIPAA Compliance
If you’re hiring or evaluating a web designer for your healthcare practice, these questions separate partners who understand healthcare compliance from those who’ll build a beautiful site that puts your practice at risk.
“Will you sign a Business Associate Agreement before we start work?” If the answer is anything other than “yes, that’s standard for our healthcare clients,” keep looking. A BAA should be signed before any work begins, before any access to patient data or systems is granted. This is non-negotiable.
“What HIPAA-compliant hosting do you recommend, and do they provide a BAA?” Your designer should have a specific recommendation and be able to explain why. If they suggest standard shared hosting for a healthcare site, they don’t understand the requirements.
“How do you handle forms that collect patient information?” Look for a specific, multi-option answer — not “we’ll add a contact form.” Your designer should be able to explain the different approaches (keeping PHI off the site, embedding compliant forms, full compliant infrastructure) and recommend the right approach for your practice’s needs.
“What about website accessibility — does your design meet WCAG 2.1 AA standards?” With the May 2026 HHS deadline, this question is as important as the HIPAA questions. If your designer responds with confusion or suggests an overlay widget, they’re not equipped for healthcare website work.
“Do you use Google Analytics or other tracking tools on patient-facing pages?” Your designer should know about the 2022 HHS tracking technology guidance and have a recommendation for your analytics configuration that accounts for PHI considerations.
“What happens after launch?” HIPAA compliance is ongoing. WordPress security updates, plugin monitoring, access reviews, hosting management, and periodic compliance checks are continuous requirements. Your designer should offer — or connect you with — an ongoing maintenance plan, not just a one-time build.
“Can you show me healthcare websites you’ve built that meet both HIPAA and accessibility requirements?” Experience matters. Healthcare compliance isn’t something a general web designer figures out on your project. You want a partner who has done this before and understands the specific constraints and requirements of your industry.
Building a healthcare practice website that protects your patients and your practice isn’t as complicated as the technical guides make it sound. It requires specific decisions about hosting, forms, tracking, and vendor agreements — but these are decisions your web partner should guide you through, not problems you need to solve alone.
If your current website collects patient information without HIPAA-compliant infrastructure, or if you’re not sure whether it does, a compliance evaluation is the most important next step. At CMA, we build healthcare practice websites on WordPress with HIPAA compliance and WCAG accessibility built into the architecture from day one. We understand that healthcare practices operate under unique constraints — compliance requirements, limited marketing budgets, the need for patient trust above all else — and we build websites that respect all of those realities. If you’re a healthcare practice owner who suspects your website needs attention, we’d welcome the conversation.
Frequently Asked Questions
What makes a website HIPAA compliant?
A HIPAA compliant website protects patient health information through a combination of technical, administrative, and contractual measures. The core requirements include SSL encryption on every page (HTTPS), HIPAA-compliant hosting with a signed Business Associate Agreement, secure form handling for any fields that collect patient information, access controls limiting who can view or modify data, audit logging that tracks all access, and encryption of data both in transit and at rest. Importantly, HIPAA compliance is a system-level achievement — no single tool or setting makes a website compliant. Every vendor in the chain that touches patient data must have a BAA, every data pathway must be encrypted, and every access point must be controlled and logged.
Do all healthcare websites need to be HIPAA compliant?
If your website collects, transmits, or stores any information that could identify a patient in connection with their health, healthcare, or payment for healthcare — yes. This includes contact forms where patients describe health concerns, appointment request forms, patient portals, intake questionnaires, telehealth scheduling, and even chat features where health topics might be discussed. A purely informational website with no patient interaction may not trigger HIPAA website requirements, but most modern healthcare practice websites cross that line through forms or scheduling features. When in doubt, build for compliance — the cost of doing so is far less than the cost of getting it wrong.
Is WordPress HIPAA compliant?
Not out of the box. A standard WordPress installation on standard hosting does not meet HIPAA requirements. WordPress.org does not sign Business Associate Agreements, standard hosting providers aren’t configured for PHI protection, and standard form plugins don’t encrypt patient data. However, WordPress can be made HIPAA compliant by pairing it with HIPAA-specific hosting (HIPAA Vault, Atlantic.Net), implementing compliant form solutions (embedded HIPAA-compliant form tools or HIPAA-specific WordPress plugins), enabling security hardening (two-factor authentication, role-based access, activity logging), and maintaining the site with regular security updates and compliance monitoring. CMA builds every healthcare website on WordPress because the platform’s flexibility, SEO capability, and ownership model make it the right choice for practices that need long-term control of their digital presence — it just requires healthcare-specific configuration.
How much does a HIPAA compliant website cost?
Total costs depend on your practice’s needs. For a typical small-to-midsize practice, expect $5,000-$15,000 for the initial website design and development, $100-$300 per month for HIPAA-compliant hosting, $50-$200 per month for compliant form tools, and $200-$500 per month for ongoing security maintenance and compliance monitoring. In total, the annual operating cost for a fully compliant healthcare website runs roughly $4,000-$12,000 — significantly more than a standard small business website, but a small fraction of the penalties for non-compliance (up to $2 million annually for HIPAA violations) or the cost of a breach notification that damages patient trust.
What is the difference between HIPAA eligible and HIPAA compliant?
HIPAA eligible means a vendor’s infrastructure can support HIPAA compliance — they have the technical capability and willingness to sign a BAA. HIPAA compliant means you’ve actually configured everything correctly, signed the BAA, and implemented all required safeguards. The hosting provider is eligible. Your properly configured website on that hosting, with a signed BAA and all security measures in place, becomes compliant. This distinction matters because many vendors market themselves as “HIPAA compliant” when they’re actually “HIPAA eligible” — meaning the capability exists but the implementation is your responsibility. Always verify what’s included and what you still need to configure.
Can I use Google Analytics on a healthcare website?
This is a nuanced question with no universally settled answer as of early 2026. The December 2022 HHS guidance expanded the definition of PHI to include tracking data — IP addresses, device identifiers, and browsing behavior — when collected on healthcare websites. Google Analytics collects this data by default. Options include removing GA from patient-facing pages entirely, configuring GA4 with maximum privacy settings and IP anonymization, using a HIPAA-compliant analytics alternative, or accepting the residual risk with documented justification. The safest approach is to consult with a HIPAA compliance advisor about your specific analytics configuration. The most important takeaway: don’t assume your standard analytics setup is compliant on a healthcare website simply because it’s compliant on other types of sites.