Project Details

James Armstrong Plumbing

Get insight into how we grew James Armstrong Plumbing’s organic search clicks 60% in three months through technical SEO cleanup and local content built for the cities they serve.

photorealistic product photograph of a modern black smartphone lying at a slight diagonal on a clean stainless steel kitchen countertop beside the base of a brushed chrome faucet.

What We Did

Search Engine Optimization

James Armstrong Plumbing is a family-owned, licensed master plumber based in Mesquite with more than 30 years of experience across North Texas.

They had the reputation and the service area. What they didn’t have was a website Google could crawl cleanly. Two redirect plugins were running at the same time with 739 rules between them, and some of those rules sent visitors and search engines in loops.

We started under the hood: finding and fixing redirect loops, tracking down broken internal links, and cleaning up structured data so Google could understand the site.

Then we mapped every city and service page against real Search Console data, decided which pages to strengthen and which to consolidate, and built helpful guides that answer the questions homeowners actually search, like where gas lines run in a house. In the first three months, organic clicks grew 60%, mobile clicks grew 150%, and the site’s average Google position climbed five spots.

james armstrong plumbing mockup v2 1 scaled

Industry

Home Services

Services

Search Engine Optimization

Copywriting

Technical SEO Audit

Email Marketing

Landing Pages

Results

60%

Organic Traffic Growth in Three Months

150%

Mobile Click Increase in Three Months

Tools

Google Business Profile

Google Search Console

SEMRush

Ahrefs

Google Analytics

In 3 months time, Connect has produced such results that we may actually have a REAL chance to not only expand the business and hire more people within 6 months but the results are making it so we can pay our bills and feed our family and keep our doors open.

James ArmstrongMaster Plumber
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