Kickoff Brief

This is the part where you tell us what you are actually trying to build. Ten minutes, and only the first step is required.

Skip anything you are unsure about; we will cover it on the call. We never ask for passwords.

1
The basics
2
What it does
3
Who it is for
4
What you have
5
Your current site
6
Assets
7
Last Page
The basics
Nothing here you need to look up.
Organization name *
First name *
Last name *
Email *
Phone *
What the site needs to do
Everything from here on is optional. Answer what you can, skip the rest.
What should this site do?
Tick everything that applies.
What else should it do?
What does success look like in 12 months?
For example: twice as many quote requests, or more volunteers finding us without a phone call first.
Anything that must not change?
A logo, a phrase, a color, a page that already works. Say so now and we will protect it.
Who it is for
The people you want the site to reach.
Who are your ideal website visitors?
Customers, donors, volunteers, families looking for help, partners. Whoever you most want to reach.
Anyone else?
Areas you serve
Others in your space
Who you are compared to, and what you want to be found for.
Two or three similar organizations
Websites, one per line. Guesses are fine.
What do you do better?
Two sites you like, and why
Any industry. The why matters more than the site.
One site you dislike, and why
Provide three words that would describe your ideal website design
For example: calm, established, human. Or bold, modern, unexpected. There is no wrong answer, and it tells us more than a mood board.
Searches you want to win
What someone would type when they need you. One per line.
What you already have
Plenty of people come to us with none of this. That is fine, and we will sort it out.
Do you already own a domain name?
The web address itself, for example yourname.org.
How do we get access to the domain?
Do you already have website hosting?
The service the site actually runs on. Separate from the domain.
How do we get access to the hosting?
Is there an existing WordPress login?
Your current site
If you already have a site, this helps us keep what works. Skip it if you do not.
Current website address
Leave blank if you do not have a site yet.
What works today?
What is broken?
Pages whose addresses must not change
Pages that already bring in work, or anything printed on a vehicle or a card. If you are not sure, leave it and we will check.
How do we get analytics access?
Never send a password. Pick a way and we will walk you through it.
Anything you know about current traffic
Assets and anything else
Last step. Send us whatever you already have.
Anything you already have
Maximum file size: 50 MB
Logos, fonts, colors, photos, old brochures, a document with your wording. Up to 50MB each. Everything comes through here, there is nothing to email us separately.
Who writes the words?
Anything else we should know?
connect media agency, website design, marketing company, logo design
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  • info@connectmediaagency.com