PPC Manager

About The Position

We are a full-service web development and marketing company focusing on website creation. We require a passionate, motivated team members who will help us advance our projects and provide our clients with a custom online presence. You must enjoy what you do if you want to be part of our team. Everything else will take care of itself if you’re a development enthusiast and take pride in your work.

We are a small but mighty company with minimal hoops to jump through. We want you to feel like you’re a part of a growing team. You will not have ‘set hours’ as long as the work is finished on time.

Responsibilities

Perform daily management of all paid advertising accounts across Google, YouTube, and Bing.
Plan, develop, implement, track and optimize all paid marketing campaigns and channels.
Identify trends and insights, and optimize account spend and performance based on the insight data.
Formulating campaign strategy, researching keywords, analyze competitors, and continued testing and optimization.
Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and all top-level account metrics.
Collaborate with internal teams to enhance campaigns and deliver more optimized performance results.
Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Increase CTR, quality score, conversions, and conversion rates and decrease CPC
Landing page optimisation / implementation.
Creative copy testing and optimization.
Competitor analysis.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and all facets of paid search in accordance with corporate objectives.
Communicate to management on project development, timelines, and results.
Generate weekly and monthly corporate reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives.
Monitor and administer web analytics dashboards, reports, and key reporting tools, and highlight areas of importance.
Implementation of A/B, split & multivariate testing across all accounts.
Maintain excellent working relations with key departments and managers to ensure communication is well delivered throughout.
Maintain excellent working relations with key third-party platform suppliers.
Maintain high-level knowledge of PPC industry trends and developments. Develop and implement new PPC strategies as the industry/market changes.

Qualifications, Skills and Experience

Minimum of one year of PPC account management experience, additional SEO management experience a bonus.
Proven track record driving PPC performance.
Ability to analyze data and produce an optimized account strategy based upon results.
Commercially minded, organized, and highly accurate with numbers.
Ability to prioritize, multi-task, and manage projects.
Must be a strong team player, have a good work ethic & remain professional at all times, with a “can-do attitude” with the ability to turn ‘problems’ into solutions
Entrepreneurial “test & learn” mind-set with a track record of innovation; ability to move & pivot quickly
Experience using SEMRush, Ahrefs, or Spyfu a plus

PPC Manager

About The Position

Responsibilities

Qualifications, Skills and Experience

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