PPC Manager

About The Position

Responsibilities

  • Perform daily management of all paid advertising accounts across Google, YouTube, and Bing.
  • Plan, develop, implement, track and optimize all paid marketing campaigns and channels.
  • Identify trends and insights, and optimize account spend and performance based on the insight data.
  • Formulating campaign strategy, researching keywords, analyze competitors, and continued testing and optimization.
  • Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and all top-level account metrics.
  • Collaborate with internal teams to enhance campaigns and deliver more optimized performance results.
  • Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Increase CTR, quality score, conversions, and conversion rates and decrease CPC
  • Landing page optimisation / implementation.
  • Creative copy testing and optimization.
  • Competitor analysis.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and all facets of paid search in accordance with corporate objectives.
  • Communicate to management on project development, timelines, and results.
  • Generate weekly and monthly corporate reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives.
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and highlight areas of importance.
  • Implementation of A/B, split & multivariate testing across all accounts.
  • Maintain excellent working relations with key departments and managers to ensure communication is well delivered throughout.
  • Maintain excellent working relations with key third-party platform suppliers.
  • Maintain high-level knowledge of PPC industry trends and developments. Develop and implement new PPC strategies as the industry/market changes.

Qualifications, Skills and Experience

  • Minimum of one year of PPC account management experience, additional SEO management experience a bonus.
  • Proven track record driving PPC performance.
  • Ability to analyze data and produce an optimized account strategy based upon results.
  • Commercially minded, organized, and highly accurate with numbers.
  • Ability to prioritize, multi-task, and manage projects.
  • Must be a strong team player, have a good work ethic & remain professional at all times, with a “can-do attitude” with the ability to turn ‘problems’ into solutions
  • Entrepreneurial “test & learn” mind-set with a track record of innovation; ability to move & pivot quickly
  • Experience using SEMRush, Ahrefs, or Spyfu a plus

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