Social Media Manager

About The Position

Responsibilities

  • Develop social media strategies and set goals to increase brand awareness, engagement, leads, and sales
  • Manage all social media channels such as Facebook, Instagram, YouTube, Pintrest, WhatsApp, WeChat, Chatbots, etc.
  • Take a data-led approach to decisions, providing an in-depth understanding of day to day performance across all social platforms
  • Using knowledge and insights of the customer journey on social work with other members of the team to provide insightful data and actionable campaign suggestions to support other channels (paid, CRO, email, content)
  • Develop and manage competitions, promotions, lead generation, and engagement campaigns
  • Develop strong relationships with customers and customer support teams to resolve any issues promptly
  • Write engaging posts and articles
  • Create engaging multimedia content and/or outsource this effectively
  • Form key relationships with influencers across a variety of sectors
  • Manage and facilitate social media communities by responding to social media posts and developing discussions
  • Monitor and report on performance on social media platforms using tools such as Hootsuite and Google Analytics
  • Manage junior staff such as a social media executive or assistant
  • Educate other staff on the use of social media and promote its use within the company
  • Regularly liaise with clients via telephone, email, conference calls, or face-to-face
  • Keeping abreast of new and emerging social media advances
  • Measure performance of all social media channels setting target KPIs.

Qualifications, Skills and Experience

  • Experienced in defining social media and content strategies
  • Knowledge of how to take complex products and translate them into engaging content
  • Experienced in managing social communities and delivering best-in-class social customer service
  • Experienced in managing social creative briefs, creative approvals with multiple stakeholders
  • Excellent written English and social copywriting experience
  • Knowledge of paid social and how to report sales on social and social ROI effectively
  • Excellent program management skills and can-do attitude, with ability to multitask across a range of product launches and partnership opportunities with effective reporting of key developments to all stakeholders, overcoming challenges and managing risks
  • High customer focus and ability to communicate effectively, inspire and influence
  • Ability to take a consultative approach to business problems
  • With a flair for innovation and working in a progressive environment, no task is beneath you and new challenges are actively sought out.

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