Develop social media strategies and set goals to increase brand awareness, engagement, leads, and sales
Manage all social media channels such as Facebook, Instagram, YouTube, Pintrest, WhatsApp, WeChat, Chatbots, etc.
Take a data-led approach to decisions, providing an in-depth understanding of day to day performance across all social platforms
Using knowledge and insights of the customer journey on social work with other members of the team to provide insightful data and actionable campaign suggestions to support other channels (paid, CRO, email, content)
Develop and manage competitions, promotions, lead generation, and engagement campaigns
Develop strong relationships with customers and customer support teams to resolve any issues promptly
Write engaging posts and articles
Create engaging multimedia content and/or outsource this effectively
Form key relationships with influencers across a variety of sectors
Manage and facilitate social media communities by responding to social media posts and developing discussions
Monitor and report on performance on social media platforms using tools such as Hootsuite and Google Analytics
Manage junior staff such as a social media executive or assistant
Educate other staff on the use of social media and promote its use within the company
Regularly liaise with clients via telephone, email, conference calls, or face-to-face
Keeping abreast of new and emerging social media advances
Measure performance of all social media channels setting target KPIs.
Qualifications, Skills and Experience
Experienced in defining social media and content strategies
Knowledge of how to take complex products and translate them into engaging content
Experienced in managing social communities and delivering best-in-class social customer service
Experienced in managing social creative briefs, creative approvals with multiple stakeholders
Excellent written English and social copywriting experience
Knowledge of paid social and how to report sales on social and social ROI effectively
Excellent program management skills and can-do attitude, with ability to multitask across a range of product launches and partnership opportunities with effective reporting of key developments to all stakeholders, overcoming challenges and managing risks
High customer focus and ability to communicate effectively, inspire and influence
Ability to take a consultative approach to business problems
With a flair for innovation and working in a progressive environment, no task is beneath you and new challenges are actively sought out.
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